Downtown Revitalization

A collage of downtown images of Frederick

As part of the 2025-2026 Strategic Plan, the Town of Frederick is prioritizing the implementation of bold, forward-thinking revitalization strategies to breathe new life into our historic Downtown. With its unique blend of small-town charm, local entrepreneurship, and rich character, Downtown Frederick is poised and prepared for lasting success. Whether you're a longtime resident, business owner, investor, or first-time visitor, there's never been a better time to get involved. Join us as we shape a vibrant, walkable, and economically thriving downtown that reflects the heart and soul of our community.

Programs & Initiatives

Organizational Development 

A Downtown Task Force was formed among the various downtown business owners, meeting monthly to discuss new initiatives and coordination of promotion. The Task Force meets the third Wednesday of each month with the Town's Redevelopment Administrator, the Chamber of Commerce, the Arts Committee, as well as the Carbon Valley Recreation District. Partners of downtown Frederick are welcome to join to learn about the ongoing downtown happenings!

Promotional Development 

Through promotional events, the goal is to create excitement in downtown. The Downtown Task Force has created a Marketing Subcommittee to focus on these promotional efforts. To date, the team has organized:

  • "Love your Downtown" promotional event in February where visitors can submit receipts to win gift cards
  • "Hop along 5th Street" Easter Event for families
  • Volunteer landscaping at the Carbon Valley Help Center for the 2025 season
  • Ongoing collaborations with downtown partners as well as the Town of Frederick's Events team

Beautification Efforts 

Enhancing the attractiveness of the downtown district, beautification efforts result in a reinvestment of public and private dollars to downtown. This improves the physical image of the downtown as a quality place to shop, work, walk, invest in, and live. The town makes investments into the design of downtown using the existing downtown plan design standards. Some of the notable ongoing improvements to design include:

  • Updates to the IMPACT Grant.
  • New banners in the downtown
  • Addition of self-watering planters along 5th Street
  • "Welcome to Downtown Frederick" banner installation
  • Increased downtown parking (5th Street Parking Lot to be completed early July 2025)
  • Creation of the FRED Grant for property redevelopment opportunities
  • Wayfinding coordination
  • Additional decorative lighting
  • $250,000.00 investment into sidewalks along 5th Street for ADA compliance and increased pedestrian safety
  • Collaboration with the Frederick Arts Committee for public art projects such as a parking lot mural and a Music in the Park event

Economic Restructuring 

Current market forces are driving the need to adapt and introduce new economic programs that produce long-term solutions. This includes recruiting new businesses and sharpening the competitive position of Downtown Frederick’s traditional merchants. It also means creatively converting unused space for new use. Some of the notable improvements include: 

  • An Urban Renewal Authority that will focus on the redevelopment and revitalization of blighted property in the downtown
  • Creation of various incentives that will encourage business locations in downtown. 
  • Major changes to the town’s Land Use Code and Downtown plan that encourage and provide flexible options to various business types.

Helpful Points of Contact 

Please contact the following people for their subject expertise:

  • Sierra Fedder, Redevelopment Administrator - sfedder@frederickco.gov